DAVID BEZ / SALADPRIDE



Hello, my name is David Bez. I’m not a chef, I’m just a food lover, an Italian food lover. Born in Milan, I moved to London in 2008, where I've worked as Art Director and Graphic Designer since 2014, then many more years as freelance.  

THE SALAD PRIDE BLOG

I started eating salads in the office because I wanted something healthy for my lunch And I wanted something easy to prepare, easy enough to prepare at my desk.
My colleagues seemed to love my salads and kept wanting to tuck in. 
As even the junk food fans and the heavy meat eaters were fascinated by them, I thought they might interest a wider audience,  so I started to take pictures and posting them on a blog. I’ve been creating a new salad every single day for 4 year as a challenge and posting on them my blog.

It’s quite easy to get bored doing the same thing over and over again, and yet, because I love eating and I’m always curious to try different ingredients and flavours.  I use my imagination to make my lunch break an exciting occasion to explore new possibilities. That’s why I employ a variety of ingredients and I like to experiment by mixing and matching tastes.
 


SALADLOVE

I published my first book Salad Love: How to Create a Lunchtime Salad,  Every Weekday, in 20 Minutes or Less in 2013 and it whent viral,  translated into more than 26 languages


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BREAKFAST LOVE BOOK

I've always been struggling to get a healthy breakfast as well, but I was also telling me that I shouldn't worry about it because I was having a healthy lunch so I always ignored it.  I come from Italy where the traditional breakfast is cappuccino and croissant and as a child I always had just milk and biscuits for breakfast. 

This need of and healthier breakfast created my second book, Breakfast Love that will be out from February 2016 in UK, US, Germany, Italy, Spain, Holland, Poland, Portugal and Denmark.

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SUPPER LOVE BOOK

In my third book "Supper Love" there are 130 supper bowls for any season and every appetite. The options are endless and vary from light, raw and fresh, to hot, filling and wholesome. Every recipe in this stunning book is ultra simple and can be adapted to suit a different diet, such as vegan or vegetarian.

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FROM FLEXITARIAN TO VEGETARIAN

Yes it’s been very trendy lately to go vegan, but for me it’s been a real call, my body is been creating the path.

While making my third book SupperLove, I felt pretty sink cooking meat and I realised that my body I was really refusing to it.

In the same time I’ve been exposed and I’ve watched to a lot of documentaries about animal farming that made me think I don’t want to be part of this. I do feel for the animal and I do feel for the consequences of animal farming on the planet. 

 


SALADPRIDE CAFE IN NEAL'S YARD

I’ve been dreaming of a cafe that reflected the ideas and the philosophy of natural, simple and good looking food, that has a big impact on your health and well being and it's also fair, sustainable and local.

So I've given up my 15 years old career in graphic design and I decided to create my dream cafe.

In March 2016 SaladPride Cafe at Neal's Yard is been created.

For 2 years we have been serving tasty and supercharging soups, salads and breakfasts, fresh juices, smoothies and cakes, gluten-free, dairy free and refined sugar-free (yes, it’s possible!), but mostly we championed fruits and veggies, local and sustainable artisans and farmers.

CHECK OUT MORE ABOUT NEAL'S YARD

PLANT HUB IN HACKNEY

In 2019, together with Lauren Lovatt and Antonio Alderuccio, we funded Plant Hub in Hackney. The vision was to create a space where we could research plant based food excellence and in the same time serve comfort plant based food. 

FIND OUT MORE ABOUT PLANT HUB


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